We’d like to invite you to the launch of the People-First Playbook, co-hosted by MyData Global and The Finnish Innovation Fund Sitra, taking place on 26 November 2025, from 14:00 to 16:00 (from 15:00 to 17:00 EET), in Brussels and live-streamed online.
The People-First Playbook assesses the EU digital single market from the perspective of citizens and consumers. Through concrete user journeys, it highlights where the digital single market “breaks” and how people-first governance, infrastructures, and regulatory technologies can make it more accessible, trusted, and competitive. This high-level event will convene policymakers, civil society leaders, and industry representatives to explore how the Playbook’s insights can support ongoing policy discussions on the Digital Package.
Programme Overview
Welcome Remarks; Eric Pol, Chair, MyData Global and Kristo Lehtonen, Director, Sitra International Programmes
Presentation on Key Findings from the People-First Playbook, Christopher Wilson, Executive Director, MyData Global
Panel Discussion on strengthening the Digital Single Market for European citizens and consumers
Panellists:
- Svetlana Stoilova, Senior Adviser, BusinessEurope
- Malte Beyer-Katzenberger, Team Leader, DG CONNECT, European Commission,
- Reijo Aarnio, Senior Advisor, Sitra International Programmes
Closing Remarks, Tiina Vainio, Senior Lead, Sitra International Programmes
Networking
Please join us for shaping the future of Europe’s digital landscape. Register here to confirm your attendance. The event will be held in person and live-streamed. Online participants will receive the access link via email before the event.
If you have any questions, please contact us at [email protected]
Warm regards,
Kristo Lehtonen, Director, Sitra International Programs and
Christopher Wilson, Executive Director, MyData Global